Ben & Jerry’s, located in Waterbury, Vermont, is not just an ice cream factory; it’s a beloved institution and a testament to the state’s rich dairy heritage.
Founded in 1978 by childhood friends Ben Cohen and Jerry Greenfield, the company has become synonymous with creative flavors and social activism.
A visit to Ben & Jerry’s offers a unique blend of delicious ice cream, quirky charm, and a behind-the-scenes look at one of the most famous ice cream brands in the world.


Things to do: Ben & Jerry’s
Factory Tour Experience
The factory tour is a highlight of any visit, offering a behind-the-scenes look at how Ben & Jerry’s ice cream is made.
- Introduction Video: The tour begins with a short film about the company’s history, philosophy, and commitment to social responsibility.
- Production Room Observation: Guests get a chance to view the production room from a mezzanine level, observing the ice cream-making process in action (note that production schedules vary, so this may not always be operational).
- Flavor Room: The tour concludes with a visit to the Flavor Room, where you can sample the day’s featured flavor.
Highlights
- Flavor Graveyard: A quirky and fun spot located on the factory grounds, the Flavor Graveyard commemorates discontinued flavors with witty epitaphs. It’s a great place for a stroll and some photo ops.
- Scoop Shop: Indulge in a wide variety of Ben & Jerry’s flavors, including some exclusive to the factory. The Scoop Shop also offers milkshakes, sundaes, and other sweet treats.
- Gift Shop: Take home a piece of the experience with branded merchandise, from T-shirts to ice cream scoopers, and even pints of your favorite flavors.
- Outdoor Activities: The factory grounds include picnic areas and a playground, making it a perfect spot for families to relax and enjoy the Vermont scenery.
Tips for Visitors
- Book Ahead: Factory tours can get busy, especially during peak tourist season. Booking your tour in advance online is highly recommended.
- Dress Comfortably: While the tour is indoors, the factory grounds are best enjoyed with a leisurely stroll, so wear comfortable shoes.
- Try Exclusive Flavors: Don’t miss out on the chance to sample factory-exclusive flavors that you won’t find anywhere else.
- Check the Weather: Vermont weather can be unpredictable, so it’s a good idea to check the forecast and dress accordingly if you plan to spend time outdoors.
- Explore Waterbury: The town of Waterbury has charming shops, restaurants, and other attractions worth exploring, so plan to spend some extra time in the area.
Nearby Attractions
- Cold Hollow Cider Mill: Just a short drive from Ben & Jerry’s, this cider mill offers fresh cider, cider donuts, and a variety of Vermont-made products.
- Stowe Mountain Resort: Located nearby, Stowe offers skiing in the winter and hiking, biking, and gondola rides in the summer.
- Green Mountain Coffee Roasters Cafe & Visitor Center: Located in the historic Waterbury Train Station, this cafe offers a cozy place to relax with a cup of coffee and learn about the history of Green Mountain Coffee.
Conclusion for Ben & Jerry’s
A visit to Ben & Jerry’s in Waterbury, Vermont, is more than just a chance to indulge in delicious ice cream; it’s an opportunity to experience the quirky, fun-loving spirit of the brand and the beautiful surroundings of Vermont. Whether you’re a lifelong fan of their inventive flavors or a first-time visitor, Ben & Jerry’s promises a sweet adventure that will leave you with delightful memories and maybe even a new favorite flavor.
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